tag:blogger.com,1999:blog-378283352011-04-21T18:47:57.257-03:00Pensamento Público.Luiz Guilherme Amaralhttp://www.blogger.com/profile/08340677534455746992noreply@blogger.comBlogger91100tag:blogger.com,1999:blog-37828335.post-1412140197275402142007-06-27T14:44:00.000-03:002007-06-27T14:45:43.110-03:00<div style="text-align: justify;">Escrevi esse texto no começo do ano e pegou legal. estou republicando-o-o-o-o.<br /><br /><hr width ="250" size =" 1"><br /><br />Dentro de uma agência, todos conhecem as capacidades e limitações dos ATENDILENTOS (atendiLENTO, mesmo, porque atendimento lento é pleonasmo) em escrever aquele briefings fantásticos e cheios de pérolas que mais parecem bilhetes de geladeira. É claro que nenhum criativo quer aquele calhamaço de informações sobre o cliente toda vez que precisar fazer só um outdoor. Todas essas informações vão para a criação pela primeira vez e depois ficam em poder do planejamento (ou planejaLENTO, dependendo do caso) para serem consultadas sempre que necessário. Sendo assim, aqui vão algumas pequenas dicas básicas para que os atendilentos escrevam briefings um pouco mais fáceis de decifrar e assim não virem motivo de chacota por aí.<br /><br />- Preste atenção, por favor!<br /><br />Atendilentos geralmente desconhecem ou ignoram regras de acentuação e gramática. Eles têm coisas mais importantes para se preocupar, como vender um banner de 1,20x90cm pela bagatela de 400 reais. Então, caro atendimento, sempre que você 'brifar' a dupla de criação, leia atentamente o que você acabou de cuspir no computador e, se tiver qualquer dúvida, pergunte ao redator. Ele promete que não vai tirar sarro de você antes da primeira meia hora.<br /><br />- É pra sua mãe esse recado?<br /><br />Não escreva briefings com menos de 10 linhas. Criativo nenhum respeita isso e pior: isso significa que você não está querendo trabalhar direito. É mais seguro para sua carreira se te pegarem jogando paciência do que entregando esse briefings meia-boca. Fale coisas importantes como qual peça o cliente quer, como ele pediu isso para você no último contato, quanto ele pretende gastar com isso, qual o prazo, por quanto tempo ele pretende utilizar a peça, etc. Você pode até dizer se ele sugeriu alguma arte ou texto. Clientes dão idéias boas, também. Só vocês, atendimentos, é que não.<br /><br />- Respeite a fila, meu amigo!<br /><br />Todo mundo sabe que tráfego de agência é muito corrido, e que por conseqüência disso alguns jobs acabam por furar a fila. Se você não sabe qual job está na frente do seu, pergunte ao tráfego. Eles são pessoas dóceis e que solucionam qualquer tipo de dúvida. Afinal, você não quer ferrar seus queridos criativos com uma campanha que sairá depois de amanhã logo após eles acabarem uma outra campanha para ontem, não é? ABRE OS OLHOS, ATENDILENTO!<br /><br />Com estas pequenas dicas, é claro que o atendilento não vai deixar de ser mal falado, zombado e olhado de canto de olhos, mas é com pequenas atitudes que se constrói grandes pessoas, certo? Agora, fecha o MSN e vai trabalhar!<br /><br />Por Luiz Guilherme Amaral<br /></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/37828335-141214019727540214?l=lgla80.blogspot.com' alt='' /></div>Luiz Guilherme Amaralhttp://www.blogger.com/profile/08340677534455746992noreply@blogger.com0tag:blogger.com,1999:blog-37828335.post-22560858228894780952007-05-28T09:34:00.001-03:002008-12-09T17:21:51.683-02:00<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_Ed8ZQ8I8Rho/RlrMbXNcSHI/AAAAAAAAALA/mRqpbozcUUM/s1600-h/redatero.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://2.bp.blogspot.com/_Ed8ZQ8I8Rho/RlrMbXNcSHI/AAAAAAAAALA/mRqpbozcUUM/s320/redatero.jpg" alt="" id="BLOGGER_PHOTO_ID_5069589101017843826" border="0" /></a>Mais um degrau conquistado.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/37828335-2256085822889478095?l=lgla80.blogspot.com' alt='' /></div>Luiz Guilherme Amaralhttp://www.blogger.com/profile/08340677534455746992noreply@blogger.com0tag:blogger.com,1999:blog-37828335.post-78579978496483884482007-05-15T14:08:00.000-03:002008-12-09T17:21:52.461-02:00<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_Ed8ZQ8I8Rho/RnGhaMq1cuI/AAAAAAAAALI/Yp63raJIrtE/s1600-h/Junho_Festa+Junina_WebCard.jpg"><img style="margin: 0px auto 10px; 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display: block; text-align: center; cursor: pointer;" src="http://3.bp.blogspot.com/_Ed8ZQ8I8Rho/RkHADkg5J4I/AAAAAAAAAI4/BQuAkVO13B4/s320/2x18_1903_CordeiroMaquinas_.jpg" alt="" id="BLOGGER_PHOTO_ID_5062538623714928514" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_Ed8ZQ8I8Rho/RkHAD0g5J5I/AAAAAAAAAJA/FxOVgNlBA6M/s1600-h/2762_pagina_dupla_seco.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://4.bp.blogspot.com/_Ed8ZQ8I8Rho/RkHAD0g5J5I/AAAAAAAAAJA/FxOVgNlBA6M/s320/2762_pagina_dupla_seco.jpg" alt="" id="BLOGGER_PHOTO_ID_5062538628009895826" border="0" /></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/37828335-8426872637195710389?l=lgla80.blogspot.com' alt='' /></div>Luiz Guilherme Amaralhttp://www.blogger.com/profile/08340677534455746992noreply@blogger.com0tag:blogger.com,1999:blog-37828335.post-15836109488676079562007-03-03T14:35:00.000-03:002008-12-09T17:21:56.311-02:00<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_Ed8ZQ8I8Rho/RemypBw_0pI/AAAAAAAAAGI/yRE_b_2yMbs/s1600-h/TVTEM_dicionario+SJRP.jpg"><img style="margin: 0px auto 10px; 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display: block; text-align: center; cursor: pointer;" src="http://4.bp.blogspot.com/_Ed8ZQ8I8Rho/RemyXRw_0oI/AAAAAAAAAGA/BHUkmJq9g6M/s320/Anuncio+277x413.jpg" alt="" id="BLOGGER_PHOTO_ID_5037753771166257794" border="0" /></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/37828335-1583610948867607956?l=lgla80.blogspot.com' alt='' /></div>Luiz Guilherme Amaralhttp://www.blogger.com/profile/08340677534455746992noreply@blogger.com1tag:blogger.com,1999:blog-37828335.post-5195492995994367482006-12-15T13:48:00.000-02:002008-12-09T17:21:57.273-02:00<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_Ed8ZQ8I8Rho/RYLS5OAA8VI/AAAAAAAAABk/gyIROHcqITI/s1600-h/05x09_1611_gasnatural.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://1.bp.blogspot.com/_Ed8ZQ8I8Rho/RYLS5OAA8VI/AAAAAAAAABk/gyIROHcqITI/s200/05x09_1611_gasnatural.jpg" alt="" id="BLOGGER_PHOTO_ID_5008797616041947474" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_Ed8ZQ8I8Rho/RYLNe-AA8QI/AAAAAAAAAAk/bBSfV0Z49f8/s1600-h/237x340_0110_RenatoAmary.jpg"><img style="margin: 0px auto 10px; 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